Understand.
Start with your audience, your goals, and the problem worth solving. Define the scope before the work begins.
THE BRIEF
Independent creative
& digital practice.
Cortexion.Creative perspective.Technical precision.
From brand strategy and art direction to websites, motion, and search visibility. Cortexion brings every part of your digital presence together, from planning to production.
Explore my World
A closer look
at what I do.
Hi, it’s Salmane.Casablanca, Morocco
WHAT I CAN DO FOR YOU
01 / SELECTED WORK
Made to
be remembered.
A selection of worlds I’ve built.
From the first idea to the final frame.
02 / THE APPROACH
Good work.
Never by accident.
From the first conversation to the final detail,
here’s how we turn an idea into a working experience.
Define.
Give the project a clear direction: the visual language, the content, and the structure that connects them.
THE DIRECTION
Create.
Bring the direction to life through design, development, or production, with feedback at key stages.
THE CRAFT
Deliver.
Refine the details, check the experience, and prepare the work for its audience, platform, and next chapter.
THE LAUNCH
03 / WHAT I BRING
Creative range.
Technical depth.
One connected perspective across how your brand looks, how it works, and how people find it.
01 — STRUCTURE + EXPERIENCE
Digital experiences.
Web architecture, UI/UX, and custom development. Clear journeys supported by thoughtful technical foundations.
TOOLS / PLATFORMSCORTEXION / PRACTICE
Figma
VS Code
WordPress
GitHub
02 — FORM + MOTION
Visual storytelling.
Art direction, brand visuals, product campaigns, and motion. A distinctive visual language across every touchpoint.
TOOLS / PLATFORMSCORTEXION / PRACTICE
Photoshop
Illustrator
Premiere Pro
After Effects
03 — SIGNAL + REACH
Search & digital growth.
Technical SEO and marketing systems that connect the right audience with your products and services.
TOOLS / PLATFORMSCORTEXION / PRACTICE
Google
Search Console
Analytics
Google Ads
04 — AI + PRODUCTION
AI workflows.
Codex, Antigravity, Claude Code, and Google AI Studio are part of my workflow for exploring ideas, building, and refining digital experiences.
TOOLS / PLATFORMSCORTEXION / PRACTICE
Codex
Antigravity
Claude Code
Google AI Studio
SALMANE ELHARDI / @CORTEXION04 / THE PERSON BEHIND THE WORK
I see the big picture.
I care about the details.
I’m Salmane Elhardi, the visual strategist and creative director behind Cortexion. My work brings together design, web platforms, premium visual content, and digital marketing.
My background spans creative production and enterprise IT. That combination helps me connect a brand’s visual ambition with the structure and technology needed to make it work.
Explore my experience05 / EXPERIENCE
A decade of building.
Independent Strategist
Secunet VisionVisual Strategist & UI/UX Architect
Independent ConsultancyGrowth Marketing & SEO Consultant
Independent ConsultancyEnterprise IT & Network Infrastructure
Academic FoundationEarlier experience 2013 — 2017
Brand Identity & Visual Content Creator
Independent StudioSEO Strategy & Organic Growth
Independent ConsultancyFront-End Web Architecture
Technical FoundationFoundational Graphic Design
Early CommissionsDigital Media Production Intern
Creative ApprenticeshipHAVE SOMETHING IN MIND?
LET’S MAKE IT HAPPEN.what’s next.
Tell me about your project,
your ambitions, and where you want to go.